Thinking of Starting a Business? Here’s Why Homewatching Might Be the Smartest Move You Can Make.

Not every great business requires a storefront, a huge team, or a massive upfront investment. Some just require trust, reliability, and the right timing.

Homewatching is one of those businesses—and right now, the timing couldn’t be better.

Whether you’re a solo operator, a tradesperson looking to diversify, or someone ready for a low-overhead service business, starting a homewatch company is one of the most overlooked and scalable opportunities out there.

Here’s why.

1. The Demand Is Quiet—but Massive

There are over 25 million second homes in the U.S.—and most of them sit empty for weeks or months at a time. These homes aren’t being rented out. They’re personal, private properties that need regular care when the owners are away.

We’re talking:

• Beach homes

• Mountain cabins

• Urban pieds-à-terre

• Retirement homes still under seasonal use

And guess what? Every single one of them needs someone to check in, coordinate repairs, and keep the place running smoothly.

This is a $10B+ market hiding in plain sight—and most local areas have little to no competition.

2. The Overhead Is Low and the Margins Are High

Homewatching isn’t labor-intensive or capital-heavy. Most businesses start with:

• A phone and a car

• A checklist for inspections

• A few trusted vendors

You’re not cleaning houses. You’re not renting them out. You’re walking through properties, identifying problems, and coordinating fixes.

Clients typically pay anywhere from $200–$2000+/month per property for recurring visits and reporting. Add vendor coordination or emergency call-outs, and your margins grow even more.

A small roster of just 10–15 homes can generate a solid, recurring income stream—without the stress of managing tenants or bookings.

3. It Works in Almost Any Market

You don’t have to be in Miami or Aspen to succeed in homewatching.

Wherever second homes exist, there’s demand—rural areas, lake towns, coastal communities, or even suburban neighborhoods with aging homeowners who travel often.

Because homewatching is about trust and presence, not geography or scale, it’s easy to establish a niche in your local market.

4. Technology Makes It Easier Than Ever to Start

What used to take clipboards, spreadsheets, and dozens of emails can now be done from your phone.

MiProp was built for this exact use case—to help small operators launch and grow their homewatch businesses with:

• Mobile-friendly inspection tools

• Photo-based reporting

• Built-in scheduling and task tracking

• Seamless communication with vendors and clients

• Payment processing and transparent recordkeeping

We’ve removed the technical barriers, so you can focus on building relationships and growing your client list.

Final Word: This Is a Business Built on Trust—Not Scale

Homewatching is about showing up, following through, and being the person homeowners trust with their most valuable asset.

It’s personal. It’s local. And it’s the kind of business that can grow steadily without becoming overwhelming.

If you’re looking for a service business with strong recurring revenue, minimal overhead, and real growth potential—this is it.

Ready to get started?👉 Visit MiPropAI.com to learn how we help new homewatch companies launch and scale faster—with everything you need in one place.